Kolumbijos universiteto skaitmeninės rinkodaros strategija


This course will equip students with both the understanding of principles that guide quality research and the tools of innovation and technology management needed to implement those principles in formulating a research project, selecting appropriate methods, collecting and analyzing data, and presenting their findings.

kolumbijos universiteto skaitmeninės rinkodaros strategija

Course Aim The main goal of this course is to impart knowledge and skills necessary for conducting and evaluating research in innovation and technology management field. The course will begin with the introduction to the fundamental principles that underlie approaches to research and the practical implications of these principles, including formulation of research questions, concepts of validity and reliability, and issues of research ethics.

We will then proceed to unpack the main qualitative and quantitative methods used in business research.

kolumbijos universiteto skaitmeninės rinkodaros strategija

Akcijų pasirinkimo sandorių sinonimas, the skills and knowledge gained in this course will also be employable during the preparation of their final theses. Learning Outcomes Critically evaluate the relevance of business research in managerial decision-making.

Have a critical awareness of research issues, methodologies, and methods used in business and management as well as understanding of potential ethical problems of the research.

kolumbijos universiteto skaitmeninės rinkodaros strategija

Be able to use the main qualitative and quantitative strategies of business research. Evaluate their advantages and disadvantages and appropriate application areas.

kolumbijos universiteto skaitmeninės rinkodaros strategija

Develop skills and analytical competences to design a research project and collect data. Obtain skills to analyze data and draw reasonable interpretations as well as communicate research findings in a clear and well organized way.

kolumbijos universiteto skaitmeninės rinkodaros strategija